Rock Around the Clock: Niagara College 24-hour radiothon to help battle student hunger

Third-year CRNC department heads (from left) Ryan Szeideman (music director), Olivia Palermo (program director), Al Johnson (production director), and Shimpei Adachi (marketing/promotions) are ready to Rock Around the Clock on November 28-29. Niagara College photo

Niagara College press release – Bring on the caffeine and pump up the volume; a group of Niagara College Broadcasting students are ready to Rock Around the Clock for a worthy cause.

On November 28-29/2019, a group of more than 20 students from College radio station CRNC The Heat, who are enrolled in the Broadcasting – Radio, Television and Film program, will continue the NC tradition of hosting the annual 24-hour Rock Around the Clock radiothon. Students have dedicated this year’s event to raising funds for Niagara College Student Administrative Council’s Nourishing Minds program, which provides grocery gift cards to students who need them.

Beginning at noon on November 28 and running straight until noon on November 29, the radiothon will feature specialty shows and various music genres. Third-year Broadcasting student Olivia Palermo, program director for CRNC, said that she – along with the station department heads – will stay awake for the duration of the 24-hour event, and noted that there will plenty of games and food to help the participating students power through.

“This event is the perfect blend of giving and receiving,” said Palermo. “Not only do we get to give back to our community, but we have the chance to do what we love, and gain skills for our future in radio broadcast.”

Broadcasting professor Bruce Gilbert noted the initiative provides students with a valuable opportunity to manage and participate in a typical radio fundraising event.

Radiothons are truly experiential learning,” said Gilbert. “More importantly though, it’s a chance for BRTF students to give back a little to the College community by raising money for the Nourishing Minds program.”

NCSAC president Tom Price noted that the importance of the Nourishing Minds program, as well as the Rise and Shine Breakfast program which provides a free meal to students Tuesday and Thursday mornings. An average of 240 students use the program each Tuesday and Thursday.

“The radio students in the BRTF program hosting the 24-hour Rock Around The Clock in support of NCSAC’s Nourishing Minds program is the epitome of the ‘Niagara College DNA.’ They are an inspiration to their fellow classmates in motivating students to help students,” said Price. “The Nourishing Minds program is vital to the retention and success of all Niagara College students, as is the Rise and Shine Breakfast program, and the grocery store gift cards address and endeavor to reduce food insecurities.”

During the radiothon, students will be stationed near The Heat studio at the Welland Campus (beside International in the Simcoe foyer) where they will collect cash donations for Nourishing Minds.

“We understand college students can’t afford a big donation, we just want to help as many students as we can,” said Palermo. “If every student gave a dollar or two, we could certainly make an impact.”

The event also marks a ‘changing of the guards’ at CRNC. It is staffed by the current department heads at the College radio station, with support from the incoming group who will officially take over in the new year. On-air duties will be covered by students who host weekend specialty shows.

Tune into Rock Around the Clock by listening to CRNC online at


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